I don't know why it bothers me
but in the midst of the most poignant news,
of the shooting of a President or Pope,
or an earthquake in South America,
There is a commercial somewhere selling soap or cereal,
promising luxury or peace of mind,
or an end to all offensive odors,
except commercials.
And, from time to time,
when I wonder about my own demise,
I know that at the very moment of my passing,
even as the word is circulated among my friends,
I will be eulogized somewhere
by an improved tomato sauce
or whiter teeth.
~ from the book Maybe If I Loved You More
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